Top 5 Signs Your Business Needs a Fractional Leader
If you're in need of a great marketing leader, but don't want a full-time employee (FTE), then consider a Fractional Leader.
More and more small to mid-size businesses are looking for expertise to help guide their marketing to deliver growth but hiring a full-time leader can be a big expense (and risk). Or maybe there's just not enough work to warrant a full-time person.
A fractional leader means your business gets someone who's fully committed to your team but not fully burdened with executive-level costs. A fractional leader can bring deep marketing knowledge and is someone who knows how to get things done.
If you're considering bringing in fractional leadership for your business or know an organization that could benefit, consider these five signs to determine if Fractional Leadership is the right way to go.
1) An FTE is too risky. Your company isn't ready for a full-time marketing executive.
Maybe you're a startup or have a business undergoing transformation and are in need of executive-level insights but don't have enough work or budget to justify a full-time hire. A fractional leader offers an affordable entry point.
2) Follow the leader? You have a team of marketers but nobody to lead them.
You have an established organization and a team that is great at executing but as the marketing landscape evolves faster than ever, how are you ensuring that the team keeps pace and has the right tools, strategies, and tactics in place?
3) Is this working? You're doing "marketing" but don't have the critical insights to know if and what is working.
It's easy to "do" marketing. It's much harder to determine if what you're doing is delivering a return on investment (ROI). Businesses can get really tactical, maybe you're doing social media, sponsor local events and have branded swag but can you answer the question, is it working? A fractional leader will help build the reporting needed to invest dollars more effectively across the customer journey, eliminate waste and provide recommendations to impact sales growth.
4) Sales are doing what now? The sales team is creating their own marketing materials.
You may have the best sales team in the world, but if they're creating their own presentations, sell-sheets, or other assets, there's a good chance your brand and message is inconsistent and ineffective. A fractional leader can guide a more cohesive message to the right segments across the customer journey.
5) The work doesn't stop. You need an interim leader.
Do you have a leadership position that was recently vacated? Maybe you need someone to step in temporarily to fill the role while you search for the perfect candidate. Fractional leaders can provide short-term help quickly.
